Would first-time visitors trust your website enough to contact you? A visitor must feel confident before they are willing to take action."
Unlock your website’s true potential through 100% human insights from multiple independent auditors.
TrustPath Audit helps businesses discover why visitors hesitate, lose trust, or fail to convert. Our global human auditors identify behavioral friction, confusion, and credibility issues that analytics and automated tools often miss.
Visitors may react negatively to something as simple as a word, phrase, layout choice, or even an innocent image that creates confusion, hesitation, or doubt. Most visitors never explain why they leave. They simply disappear.
How TrustPath Audit works
Our unique process goes beyond automated tests. We send real, highly observant users from diverse backgrounds, all working independently of one another, to navigate your website just like actual customers. Auditors are not instructed on what problems to look for, allowing more natural, organic, and unbiased human reactions to emerge throughout the review process. They provide valuable feedback on their experience, helping us uncover critical insights that automated analytics often miss.
Real user navigation
We deploy a panel of highly observant users from different backgrounds to explore your website as genuine customers would, attempting to understand your service and explore the site.
Insightful feedback analysis
Our team meticulously analyzes all user feedback to identify patterns, common points of confusion, and critical trust issues that may be hindering conversions.
Actionable recommendations
We deliver a clear, structured report outlining what is likely costing your business conversions, accompanied by specific, actionable recommendations for improvement.
Boost your conversions
Implementing our recommendations helps you optimize your website's user experience, build customer trust, and ultimately drive higher conversion rates.
"TrustPath Audit transformed our understanding of our customers. Their report was incredibly detailed and provided clear steps we could take to improve our website's performance. Our conversion rates have seen a significant uplift since!"
Alison Davies | SeriousTeachers.com
Contact TrustPath Audit
- TrustPathAudit is based in Canada
- Operating Globally